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The company is the member. Its people come and go.

In a trade association the member is a business, and what it joined for is a place at the table for everyone it employs. People arrive and move on all year, and each company keeps its own list current without anyone on your side being told. A membership that reaches a whole staff is one that has reasons to stay.

Bill the company and seat the people

Organizational membership with seats, hierarchies, and a billing contact who is not always the primary contact.

Keep the history when people leave

People leave companies. The company keeps its membership, its spend and its event history.

Bring your member companies

Structure is where these evaluations get decided.